# The Evolution of Partnerships and Experiential Marketing with Sam Kimmel, Senior Director of Co-Marketing Partnerships at Hello Sunshine

Page: https://stenobird.com/podcast/the-partnership-economy-4429579/the-evolution-of-partnerships-and-experiential-marketing-with-sam-kimmel-senior-director-of-co-marketing-partnerships-at-hello-sunshine
Text version: https://stenobird.com/podcast/the-partnership-economy-4429579/the-evolution-of-partnerships-and-experiential-marketing-with-sam-kimmel-senior-director-of-co-marketing-partnerships-at-hello-sunshine.md
Podcast: [The Partnership Economy](https://stenobird.com/podcast/the-partnership-economy-4429579)
Published: 2025-10-07T04:00:00+00:00
Episode link: https://the-partnership-economy.cohostpodcasting.com/episodes/the-evolution-of-partnerships-and-experiential-marketing-with-sam-kimmel-senior-director-of-co-marketing-partnerships-at-hello-sunshine
Audio file: https://pdrl.fm/ca921d/audio-delivery.cohostpodcasting.com/audio/2ff05f56-3470-44a9-8950-05c6bf5f1555/episodes/f791db78-b89b-4dc5-ab7f-6cf75854d634/episode.mp3
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Duration seconds: 2849

## Resource

Once upon a time, ad agencies ruled with glossy spreads and TV spots. Then came social, creators, and platforms rewrote the rules. So what can you learn from this dramatic evolution? In this episode, Dave Yovanno sits down with Sam Kimmel, Senior Director of Co-Marketing Partnerships at Hello Sunshine, for a conversation on the evolution of advertising and what it means for the future of partnerships. With a career that started in the agency world and later took her to Pinterest and TikTok, Sam offers a firsthand look at how these platforms operated, the metrics that mattered, and what it took to make content resonate. Now at Hello Sunshine, Reese Witherspoon’s mission-driven media company, she shares their unique approach to brand partnerships, where experiential marketing comes into play, and why creating a sense of belonging is a brand’s best practice. Tune in for insights on today's top platforms, the underrated social metric that matters more than likes, and why the most impactful partnerships are the ones built to last. This podcast episode was produced by Quill .

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