# Episode 28: Marketing a 100-Year-Old Law Firm (Without Sounding Boring) | The Paper Jacket Podcast

Page: https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-28-marketing-a-100-year-old-law-firm-without-sounding-boring-the-paper-jacket-podcast
Text version: https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-28-marketing-a-100-year-old-law-firm-without-sounding-boring-the-paper-jacket-podcast.md
Podcast: [The Paper Jacket Podcast](https://stenobird.com/podcast/the-paper-jacket-podcast-7101821)
Published: 2026-02-03T19:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/paper-jacket-podcast/episodes/Episode-28-Marketing-a-100-Year-Old-Law-Firm-Without-Sounding-Boring--The-Paper-Jacket-Podcast-e3artkb
Audio file: https://anchor.fm/s/109ef56f0/podcast/play/111064139/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-10-12%2F35b1e4a6-6b81-fdd0-6c5d-a02d4aa6c2f3.mp3
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Duration seconds: 1090

## Resource

How do you market a law firm that’s been around for over 100 years without sounding... well, like a law firm ? In this episode, we sit down with Jess , the first-ever Marketing & Culture Manager at Cobb Cole , one of the largest and oldest law firms in Volusia County. She shares how she’s helping a traditional, suit-and-tie firm evolve its voice, connect with the community, and use story-driven content to build trust with clients in every stage of life—from estate planning to business litigation. We cover: Why even “baby attorneys” need to serve in the community How she launched 26 internal marketing campaigns (at once) What most law firms get wrong about storytelling And why vulnerability might be the most important marketing tactic of all If you’re in professional services and want to stop sounding like a billboard from 1998, this one’s for you. 🧠 Great for: Legal marketers, law firm partners, brand managers, and agency leaders ⚖️ Firm: Cobb Cole | https://cobbcole.com 🎬 Produced by: https://paper-jacket.com 📍Filmed in our new DeLand, Florida studio , where espresso-fueled chaos is part of the creative process. Timestamps 00:00 – Espresso, Anxiety & The Law (Intro) 00:30 – Meet Jess from Cobb Cole 01:00 – What a Marketing & Culture Manager Actually Does 02:00 – Why Cobb Cole Waited 100 Years to Hire One 03:00 – The Struggle of Marketing in a Traditional Law Firm 04:00 – Local Rivalries and Mascot Confessions 05:30 – Jess’s Background: From Yearbook Nerd to UCF Knight 07:00 – Discovering a Passion for Creative Strategy 08:30 – Bringing Startup Energy into a Century-Old Firm 09:00 – Speed Dating with 26 Attorneys (For Research!) 10:00 – What Makes Cobb Cole Different from Other Firms 11:00 – Community Involvement as a Marketing Strategy 12:00 – How Every At…

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