# Episode 27: What Makes a Local Business Last 27 Years? | The Paper Jacket Podcast

Page: https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-27-what-makes-a-local-business-last-27-years-the-paper-jacket-podcast
Text version: https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-27-what-makes-a-local-business-last-27-years-the-paper-jacket-podcast.md
Podcast: [The Paper Jacket Podcast](https://stenobird.com/podcast/the-paper-jacket-podcast-7101821)
Published: 2026-01-20T19:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/paper-jacket-podcast/episodes/Episode-27-What-Makes-a-Local-Business-Last-27-Years---The-Paper-Jacket-Podcast-e3artei
Audio file: https://anchor.fm/s/109ef56f0/podcast/play/111063954/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-10-12%2Fbcd746e3-f9c1-597f-e4da-0462869e694b.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-paper-jacket-podcast-7101821/episodes/episode-27-what-makes-a-local-business-last-27-years-the-paper-jacket-podcast
Duration seconds: 2059

## Resource

🎙️ Filmed in our DeLand, Florida studio — this episode is for the builders, the believers, and the business owners trying to do it right, year after year. In today’s episode, we sit down with Nancy Campbell , owner of Creative Floors , a Central Florida staple that’s been serving homeowners for over 26 years. From surviving recessions and hurricanes to navigating supply chain issues and marketing pivots, Nancy shares what it really takes to build a business that lasts—and why it’s never just about the product. We dive into: The truth about flooring warranties and materials Why customer relationships matter after the install Her secret to hiring and keeping a loyal team The value of quality, both in products and people Whether you're remodeling your house or trying to scale your business, this episode is packed with wisdom, grit, and straight-up good advice from a woman who’s done the work. 🏠 Serving all of Central Florida & Brevard County 📍 Showrooms in Casselberry & Orlando 🌐 Visit: https://creativefloorsonline.com 🎬 Produced by: https://paper-jacket.com Timestamps 00:00 – “This Isn’t My Gig… But You Guys Taught Me A Lot” 00:30 – Meet Nancy from Creative Floors 01:30 – From Michigan to Orlando: The Origin Story 03:00 – Starting with One Store, Expanding to Three 04:30 – Why They Chose the Name “Creative Floors” 06:00 – What Makes Creative Floors Different from Big Box Stores 08:30 – Hiring (and Keeping) the Right People for 20+ Years 10:30 – Why Flooring Knowledge Matters Way More Than You Think 13:00 – Tile vs. LVP vs. Laminate: What Nancy Really Recommends 16:00 – Flooring That Raises Your Home Value (and What Doesn’t) 19:00 – How the Business Survived Hurricanes, Recessions, and COVID 22:00 – Old-School Marketing vs. Modern Strategy 24:00 – “You’ve Gotta Sp…

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