# Ep 14: The Roofing Industry Is a Mess—Zack Jackson's Fixing It | The Paper Jacket Podcast

Page: https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/ep-14-the-roofing-industry-is-a-mess-zack-jackson-s-fixing-it-the-paper-jacket-podcast
Text version: https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/ep-14-the-roofing-industry-is-a-mess-zack-jackson-s-fixing-it-the-paper-jacket-podcast.md
Podcast: [The Paper Jacket Podcast](https://stenobird.com/podcast/the-paper-jacket-podcast-7101821)
Published: 2025-04-15T18:35:22+00:00
Episode link: https://podcasters.spotify.com/pod/show/paper-jacket-podcast/episodes/Ep-14-The-Roofing-Industry-Is-a-MessZack-Jacksons-Fixing-It--The-Paper-Jacket-Podcast-e38tks4
Audio file: https://anchor.fm/s/109ef56f0/podcast/play/109023556/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-8-30%2F408415475-48000-2-68bcc0aabbed2030.mp3
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Duration seconds: 2319

## Resource

Let’s get one thing straight—Zack Jackson didn’t dream of being “Roofing Guy.” But when you’ve spent years running companies for other people, doing 90% of the work for 30% of the pay, and watching corners get cut faster than shingle bundles on demo day… something snaps. So he started Impact Roofing . Not to be the biggest, flashiest name on a billboard—but to build something durable. Honest. Built on real experience, real trust, and roofs that actually hold up in Florida’s madness. In this episode, we talk about shady industry practices, how good contractors go bad, what most homeowners get wrong when picking a roofer, and how Zack is building a brand that’s more than a roofing company. Whether you’re in the trades, building a business, or just want a no-fluff take on quality work and leadership—this episode has the tools you can actually use. 🔨 What You’ll Walk Away With: ✅ How to spot a BS roofing contractor from a mile away (aka Red flags to look out for in roofing contractors) ✅ Building a business with integrity when your industry’s allergic to it ✅ Marketing strategies for local service businesses that actually work ✅ What it means to be faithful , not just profitable 💬 From the Episode: Zack Jackson (Impact Roofing): “I didn’t start this to get rich—I started it because I was sick of doing things the wrong way. I’d rather do fewer roofs the right way than scale fast and lose my soul. I’m not here to be loud. I’m here to last.” Timestamps: 00:00 – Zack’s Backstory: From Sales Rep to Starting His Own Company 02:25 – What Running the Whole Show Really Looks Like 05:36 – Why Ownership Was Never the Plan (Until It Had to Be) 07:06 – Florida Roofing Is Wild—Here’s What Most Contractors Get Wrong 08:57 – A Roof Every 15 Years = Built-In Business Model 10:13 – Marketin…

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## Transcript

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