# Rachel Kroh of Heartell (2 of 2)

Page: https://stenobird.com/podcast/the-paper-fold-6454234/rachel-kroh-of-heartell-2-of-2
Text version: https://stenobird.com/podcast/the-paper-fold-6454234/rachel-kroh-of-heartell-2-of-2.md
Podcast: [The Paper Fold](https://stenobird.com/podcast/the-paper-fold-6454234)
Published: 2025-12-18T12:00:00+00:00
Episode link: https://traffic.megaphone.fm/FPMN8064302263.mp3?updated=1765923817
Audio file: https://traffic.megaphone.fm/FPMN8064302263.mp3?updated=1765923817
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JSON: https://stenobird.com/v1/public/podcasts/the-paper-fold-6454234/episodes/rachel-kroh-of-heartell-2-of-2
Duration seconds: 2944

## Resource

In the Part 1 of our chat, Rachel took us behind the vibrant, woodblocked Heartell Press design curtain, now we delve into its ethos of sustainability, and the many challenges it poses to a stationery brand. For example, shoppers absolutely loves seeing cards printed on 100% post-consumer recycled paper — but it drives up costs, and brings a bevy of creative limitations. For Rachel, action — not discussion — always brings clarity. Thus many of Heartell's introductions, like its upcycle-able boxed note boxes, successfully cut down on single-use plastics as they differentiate themselves at point of purchase. It's all in the name of finding 21st-century solutions to lingering 20th-century problems. Best of all, Rachel's inspiring creative process is something anyone, anywhere can try. Learn more about your ad choices. Visit megaphone.fm/adchoices

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## Transcript

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