# A series of miracles (with Jason Cohen)

Page: https://stenobird.com/podcast/the-panel-7164233/a-series-of-miracles-with-jason-cohen
Text version: https://stenobird.com/podcast/the-panel-7164233/a-series-of-miracles-with-jason-cohen.md
Podcast: [The Panel](https://stenobird.com/podcast/the-panel-7164233)
Published: 2026-05-08T22:47:46+00:00
Episode link: https://panelpodcast.com/45
Audio file: https://op3.dev/e/media.transistor.fm/1fc30503/506fd227.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-panel-7164233/episodes/a-series-of-miracles-with-jason-cohen
Duration seconds: 4748

## Resource

Jason Cohen (founder of WP Engine) joined as a surprise guest. We got into his writing process, why "distribution is the new moat" is either not new or not true, what actually counts as a moat (Basecamp, Linear, Lemon Squeezy), and his framework for funnels: the quality of who enters the top matters more than every other step combined. Jason's new book Hidden Multipliers is available for preorder . Timestamps: 00:00 Introduction 01:28 Jason Cohen's Journey and Insights 04:18 Writing Process and Content Creation 10:24 Distribution as a Business Strategy 13:15 Debate on Distribution as a Moat 25:20 The Concept of Moats in Business 26:31 Social Media vs. AdWords: The Distribution Debate 32:09 Basecamp's Unique Positioning and Brand Identity 38:32 The Role of Brand in Modern Business 48:46 Understanding Customer Behavior Through Data 51:08 The Importance of Ideal Customer Profile (ICP) 57:35 The Challenge of End-to-End Funnel Visibility 01:07:00 Metrics and Their Role in Business Strategy YOU ARE THE PANEL – send us your thoughts 🗣️ 🎤 Send us an audio or video message 📧 Email us: panelpodcastshow@gmail.com 📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links mentioned in this episode: Jason's new book: Hidden Multipliers Jason's blog "Elephant in the room: the myth of exponential hypergrowth" Lenny's tweet: "Distribution is the new moat" JR Farr's tweet: practical distribution framework Jason's post: "Things mostly “fail” even at the best companies. It's weird, if you think about it ." "Selecting the right product KPIS"

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## Transcript

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