# Breaking Cycles, Building Brands: The Business of Storytelling with Angus Clark

Page: https://stenobird.com/podcast/the-owners-outlook-podcast-7106652/breaking-cycles-building-brands-the-business-of-storytelling-with-angus-clark
Text version: https://stenobird.com/podcast/the-owners-outlook-podcast-7106652/breaking-cycles-building-brands-the-business-of-storytelling-with-angus-clark.md
Podcast: [The Owners Outlook Podcast](https://stenobird.com/podcast/the-owners-outlook-podcast-7106652)
Published: 2026-02-17T05:52:54+00:00
Episode link: https://podcasters.spotify.com/pod/show/owners-outlook11/episodes/Breaking-Cycles--Building-Brands-The-Business-of-Storytelling-with-Angus-Clark-e3f6sd4
Audio file: https://anchor.fm/s/104601698/podcast/play/115617636/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-1-17%2F418252724-44100-2-5204f3e166e3d.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-owners-outlook-podcast-7106652/episodes/breaking-cycles-building-brands-the-business-of-storytelling-with-angus-clark
Duration seconds: 2590

## Resource

In this episode of Owners Outlook , Shaun sits down with Angus Clark — founder of Creative Frontier — to explore what it really takes to build a brand, a business, and a life that reflects who you truly are From growing up in South Gippsland in a low socioeconomic household to earning $30,000 in scholarships to attend the University of Melbourne, Angus shares a story grounded in resilience, faith, and self-belief. Through COVID isolation, early entrepreneurial risks, and the challenge of turning an arts degree into a viable career, he made a conscious decision: if the bridge doesn’t exist, build it yourself. Here’s what you can expect from this episode: Breaking the Poverty Cycle How Angus secured life-changing scholarships with the help of mentors and teachers Choosing long-term growth over short-term comfort during COVID The mindset required to “stay the course” when the path feels uncertain From Creative Writing to Entrepreneurship Why starting a business became the fastest way to build industry connections The lessons learned from launching and exiting his first creative events company Recognising when a business is built “in a swamp” — and having the courage to rebuild The Power of Personal Branding What Renaissance artists like Leonardo da Vinci can teach us about modern branding Why storytelling — not tactics — builds long-term authority The difference between being the “hero” and building a team around your signature strengths Building the Right Team The importance of critics, hype people, and mentors Why honesty and transparency are competitive advantages When to outgrow a mentor and seek new guidance Owning Your Success Navigating the tension between the private self and the public persona Leading laterally when you’re not given the title Defining success as…

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## Transcript

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