# #28: Branding Expert Danny Matthews – How to build a seaweed startup brand, avoid common pitfalls, understand the neuroscience of buying decisions, find Problem-Solution fit and craft the right story.

Page: https://stenobird.com/podcast/the-ocean-age-5690239/28-branding-expert-danny-matthews-how-to-build-a-seaweed-startup-brand-avoid-common-pitfalls-understand-the-neuroscience-of-buying-decisions-find-problem-solution-fit-and-craft-the-right-story
Text version: https://stenobird.com/podcast/the-ocean-age-5690239/28-branding-expert-danny-matthews-how-to-build-a-seaweed-startup-brand-avoid-common-pitfalls-understand-the-neuroscience-of-buying-decisions-find-problem-solution-fit-and-craft-the-right-story.md
Podcast: [The Ocean Age](https://stenobird.com/podcast/the-ocean-age-5690239)
Published: 2024-07-16T04:00:00+00:00
Episode link: https://www.buzzsprout.com/2350257/episodes/15414912-28-branding-expert-danny-matthews-how-to-build-a-seaweed-startup-brand-avoid-common-pitfalls-understand-the-neuroscience-of-buying-decisions-find-problem-solution-fit-and-craft-the-right-story.mp3
Audio file: https://www.buzzsprout.com/2350257/episodes/15414912-28-branding-expert-danny-matthews-how-to-build-a-seaweed-startup-brand-avoid-common-pitfalls-understand-the-neuroscience-of-buying-decisions-find-problem-solution-fit-and-craft-the-right-story.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-ocean-age-5690239/episodes/28-branding-expert-danny-matthews-how-to-build-a-seaweed-startup-brand-avoid-common-pitfalls-understand-the-neuroscience-of-buying-decisions-find-problem-solution-fit-and-craft-the-right-story
Duration seconds: 2438

## Resource

Send us Fan Mail Danny Matthews is a branding expert with a big vision to solve the world’s biggest problems with creative design and brand strategy. Among his accolades he has been featured in the Huffington Post, BBC Radio, the FSB’s First Voice and has shared a stage with Facebook and Google. In 2019, Danny founded Short Story Ventures, a Venture Studio that helps early-stage founders build a fundable startup brand, gain traction and get to market successfully. Check out ⁠⁠Inside Se...

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