# Final Sprint: Encouraging Giving at Year-End with Manuel Mesa

Page: https://stenobird.com/podcast/the-nonprofit-nook-7440025/final-sprint-encouraging-giving-at-year-end-with-manuel-mesa
Text version: https://stenobird.com/podcast/the-nonprofit-nook-7440025/final-sprint-encouraging-giving-at-year-end-with-manuel-mesa.md
Podcast: [The NonProfit Nook](https://stenobird.com/podcast/the-nonprofit-nook-7440025)
Published: 2025-11-25T11:00:00+00:00
Episode link: https://thenonprofitnook.com/episode/final-sprint-encouraging-giving-at-year-end-with-manuel-mesa
Audio file: https://episodes.captivate.fm/episode/38f0ae24-5a7d-48ec-a01e-b960ace13a52.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-nonprofit-nook-7440025/episodes/final-sprint-encouraging-giving-at-year-end-with-manuel-mesa
Duration seconds: 1396

## Resource

In this episode of The NonProfit Nook, host Wendy Kidd discusses the critical importance of year-end campaigns for nonprofits with guest Manuel Mesa, a seasoned nonprofit strategist and technology innovator. Manuel emphasizes that nearly 30% of annual donations occur in December, with about 10% happening in the last three days. They discuss practical strategies such as segmenting donors, effective communication methods, and setting specific goals. The episode also highlights Benevolate, a CRM platform designed by Manuel to streamline nonprofit operations. Useful tips for enhancing donor relationships and ensuring campaign success are provided, making this a must-listen for nonprofit leaders aiming to boost their year-end fundraising efforts. Links:  https://afpglobal.org/ www.thephilanthropyblueprint.com www.linkedin.com/in/manuel-m-11063276 https://linkly.link/2CZyg (Benevolate) https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook https://thenonprofitnook.com/ https://www.youtube.com/@BossLevelEngaged https://www.instagram.com/thenonprofitnook/ https://flodesk.com/c/G0H0UB 00:00 Introduction to Year-End Campaigns 00:25 Welcome to The NonProfit Nook 01:09 Meet Manuel Mesa: Nonprofit Strategist 02:08 Understanding Year-End Campaigns 03:40 Effective Communication Strategies 05:45 The Importance of Storytelling 07:05 Leveraging CRM for Nonprofits 07:55 Success Metrics for Year-End Campaigns 08:59 Introducing Benevolate CRM 13:24 Getting Started with Benevolate 15:44 Final Tips for Year-End Campaigns 19:45 Conclusion and Farewell Mentioned in this episode: Benevolate Flodesk Enji

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