# The Season Between "This Could Work" and "This Is Working" Will Test Everything

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Text version: https://stenobird.com/podcast/the-niche-is-you-5686921/the-season-between-this-could-work-and-this-is-working-will-test-everything.md
Podcast: [The Niche Is You](https://stenobird.com/podcast/the-niche-is-you-5686921)
Published: 2026-04-16T14:00:00+00:00
Episode link: https://mattgottesman.com/niche-is-you
Audio file: https://episodes.captivate.fm/episode/1fc869b5-6322-4643-8fcf-8ea7c1fe01ad.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-niche-is-you-5686921/episodes/the-season-between-this-could-work-and-this-is-working-will-test-everything
Duration seconds: 1526

## Resource

In this episode we’ll talk about: Why the middle phase is the hardest part of building The emotional and psychological tests of the "in-between" season Why momentum often feels slow before it accelerates The identity shift that happens in the middle Why consistency matters most during uncertain growth How to stay grounded when results haven’t fully arrived yet And more… CONNECT WITH ME… → Instagram — @mattgottesman → My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.com RESOURCES… → Recommended Book List — CLICK HERE → Masterclass — CLICK HERE WORKSHOPS + MASTERCLASS: → Need MORE clarity ? - Here’s the FREE … 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play → Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & income OTHER RELATED EPISODES: Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step Apple: https://apple.co/3MB62Iu Spotify: https://bit.ly/4rZw3RN

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## Transcript

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