# The People Who Shift Culture Usually Start By Ignoring What Everyone Else Is Chasing

Page: https://stenobird.com/podcast/the-niche-is-you-5686921/the-people-who-shift-culture-usually-start-by-ignoring-what-everyone-else-is-chasing
Text version: https://stenobird.com/podcast/the-niche-is-you-5686921/the-people-who-shift-culture-usually-start-by-ignoring-what-everyone-else-is-chasing.md
Podcast: [The Niche Is You](https://stenobird.com/podcast/the-niche-is-you-5686921)
Published: 2026-06-03T11:00:00+00:00
Episode link: https://mattgottesman.com/niche-is-you
Audio file: https://episodes.captivate.fm/episode/6ebe6638-87d4-47f0-84e0-69f5ce606338.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-niche-is-you-5686921/episodes/the-people-who-shift-culture-usually-start-by-ignoring-what-everyone-else-is-chasing
Duration seconds: 1636

## Resource

In this episode we’ll talk about: Why the people who change culture never did it by following what was already established How ignoring what everyone else is chasing isn't rebellion — it's alignment Why the early seasons of building differently feel like falling behind before they reveal themselves as being ahead The difference between being contrarian and being called Why devotion to what's true always outlasts devotion to what's trending How to trust the path that doesn't match the current landscape And more… CONNECT WITH ME… → Instagram — @mattgottesman → My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.com RESOURCES… → Recommended Book List — CLICK HERE → Masterclass — CLICK HERE WORKSHOPS + MASTERCLASS: → Need MORE clarity ? - Here’s the FREE … 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play → Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & income OTHER RELATED EPISODES: Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step Apple: https://apple.co/3MB62Iu Spotify: https://bit.ly/4rZw3RN

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## Transcript

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