# Make the Thing Only You Could Make — The Audience for That Is Already Waiting

Page: https://stenobird.com/podcast/the-niche-is-you-5686921/make-the-thing-only-you-could-make-the-audience-for-that-is-already-waiting
Text version: https://stenobird.com/podcast/the-niche-is-you-5686921/make-the-thing-only-you-could-make-the-audience-for-that-is-already-waiting.md
Podcast: [The Niche Is You](https://stenobird.com/podcast/the-niche-is-you-5686921)
Published: 2026-06-23T11:00:00+00:00
Episode link: https://mattgottesman.com/niche-is-you
Audio file: https://episodes.captivate.fm/episode/640dcb08-0539-4747-923a-e760eab08b26.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-niche-is-you-5686921/episodes/make-the-thing-only-you-could-make-the-audience-for-that-is-already-waiting
Duration seconds: 1362

## Resource

In this episode we’ll talk about: Why the most overlooked competitive advantage is the thing that makes you specifically you How trying to make what's already been made is the slowest path to obscurity Why your unique combination of experiences perspectives and gifts is the actual asset How there's already an audience searching for what only you can offer Why most creators settle for generic work because specific work feels riskier What happens when you finally trust that what makes you different is exactly what's needed And more… START HERE… → Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges. → https://mattgottesman.substack.com/about NEW HERE… → 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play. → https://mattgottesman.com/reverse-engineer-your-life (FREE) CONNECT WITH ME… → Instagram — @mattgottesman → TikTok — @mattgottesman → YouTube — @mattgottesman RESOURCES… → Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE → Recommended Book List — CLICK HERE → Apparel — thenicheisyou.com OTHER RELATED EPISODES: Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step Apple: https://apple.co/3MB62Iu Spotify: https://bit.ly/4rZw3RN

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## Transcript

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