# You're in the Hospitality Business (Whether You Know It or Not)

Page: https://stenobird.com/podcast/the-next-big-idea-743842/you-re-in-the-hospitality-business-whether-you-know-it-or-not
Text version: https://stenobird.com/podcast/the-next-big-idea-743842/you-re-in-the-hospitality-business-whether-you-know-it-or-not.md
Podcast: [The Next Big Idea](https://stenobird.com/podcast/the-next-big-idea-743842)
Published: 2026-05-04T09:00:00+00:00
Episode link: https://traffic.megaphone.fm/YAP3990771715.mp3?updated=1777861738
Audio file: https://traffic.megaphone.fm/YAP3990771715.mp3?updated=1777861738
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JSON: https://stenobird.com/v1/public/podcasts/the-next-big-idea-743842/episodes/you-re-in-the-hospitality-business-whether-you-know-it-or-not
Duration seconds: 3785

## Resource

For the last three years, Will Guidara has been on the road talking about unreasonable hospitality. He's met financiers and prison wardens, educators and athletes, Fortune 500 executives and small business owners. They kept asking the same question: "I get how this works in a restaurant, but how do I apply it in my business?" So Will wrote them an answer. It's called Unreasonable Hospitality: The Field Guide. 🔗 SPONSORED BY: Granola — If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to granola.ai/idea Incogni — Protect your personal information online and get an exclusive 60% off an annual plan at incogni.com/nbi Quince — Refresh your spring wardrobe and get free shipping and 365-day returns at quince.com/nbi Shopify — Launch your business for just $1/month. Start selling today at shopify.com/nbi

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## Transcript

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