# What if Uncertainty Isn’t Such a Bad Thing?

Page: https://stenobird.com/podcast/the-next-big-idea-743842/what-if-uncertainty-isn-t-such-a-bad-thing
Text version: https://stenobird.com/podcast/the-next-big-idea-743842/what-if-uncertainty-isn-t-such-a-bad-thing.md
Podcast: [The Next Big Idea](https://stenobird.com/podcast/the-next-big-idea-743842)
Published: 2026-05-14T09:00:00+00:00
Episode link: https://traffic.megaphone.fm/YAP2703747407.mp3?updated=1778724636
Audio file: https://traffic.megaphone.fm/YAP2703747407.mp3?updated=1778724636
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JSON: https://stenobird.com/v1/public/podcasts/the-next-big-idea-743842/episodes/what-if-uncertainty-isn-t-such-a-bad-thing
Duration seconds: 3317

## Resource

You can run from uncertainty, but you can’t hide. The thing to do, says Simone Stolzoff, to develop comfort with ambiguity and build tolerance for the unknown. His new book is How to Not Know: The Value of Uncertainty in a World that Demands Answers. Granola ➡️ If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to granola.ai/idea Incogni ➡️ Protect your personal information online and get an exclusive 60% off an annual plan at incogni.com/nbi Quince ➡️ Refresh your spring wardrobe and get free shipping and 365-day returns at quince.com/nbi Shopify ➡️ Launch your business for just $1/month. Start selling today at shopify.com/nbi

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## Transcript

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