# We're Still Thinking About This Conversation with Will Guidara

Page: https://stenobird.com/podcast/the-next-big-idea-743842/we-re-still-thinking-about-this-conversation-with-will-guidara
Text version: https://stenobird.com/podcast/the-next-big-idea-743842/we-re-still-thinking-about-this-conversation-with-will-guidara.md
Podcast: [The Next Big Idea](https://stenobird.com/podcast/the-next-big-idea-743842)
Published: 2026-04-30T09:00:00+00:00
Episode link: https://traffic.megaphone.fm/YAP8187232009.mp3?updated=1777513559
Audio file: https://traffic.megaphone.fm/YAP8187232009.mp3?updated=1777513559
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JSON: https://stenobird.com/v1/public/podcasts/the-next-big-idea-743842/episodes/we-re-still-thinking-about-this-conversation-with-will-guidara
Duration seconds: 3757

## Resource

In September 2023, Will Guidara told us the story of how he used two words to turn a middling brasserie into the best restaurant in the world. Those two words? Unreasonable hospitality. We're running that episode again today because, well, it's one of our all-time favorites. And because Will is coming back on the show on Monday to discuss his brand-new book, Unreasonable Hospitality: The Field Guide. Consider this the appetizer. Sponsored By: Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠meetfabric.com/nbi⁠ Factor — Head to ⁠⁠factormeals.com/idea50off⁠⁠ and use code idea50off to get 50% off your first box Granola — Get three months free at ⁠granola.ai/idea⁠ Shopify — Start your $1/month trial at ⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠

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## Transcript

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