# How Newsletters Use Partner Cross-Promotions to Grow Subscribers

Page: https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-use-partner-cross-promotions-to-grow-subscribers
Text version: https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-use-partner-cross-promotions-to-grow-subscribers.md
Podcast: [The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business](https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729)
Published: 2026-07-03T06:35:22+00:00
Episode link: https://audio.fexingo.com/business/the-newsletter-podcast/episode-0089.mp3
Audio file: https://audio.fexingo.com/business/the-newsletter-podcast/episode-0089.mp3
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Duration seconds: 458

## Resource

In this episode of The Newsletter Podcast with Fexingo, hosts Lucas and Luna dive into the strategy of cross-promotions between newsletters—how two writers can trade recommendations to grow their subscriber bases without paid ads. Lucas breaks down a concrete case: when the fintech newsletter 'The Daily Upside' partnered with the marketing newsletter 'Marketing Brew' for a one-time swap, each gained roughly 15,000 subscribers in a single week. He explains the three key elements that make a cross-promotion effective: audience overlap, email list size parity, and clear call-to-action placement. Luna pushes back on whether smaller newsletters can benefit, and Lucas outlines a scaled-down version: the 'recommendation swap' where a blurb appears in the footer. The hosts also discuss how platforms like Beehiiv and Substack have built-in tools to facilitate cross-promotions, and they warn against common pitfalls like over-promoting or mismatched niches. The episode ends with a forward-looking question about whether cross-promotions could become standard practice for all newsletter launches. A short, sincere donation segment near the middle reminds listeners that the podcast is ad-free and supported by audience contributions at buy me a coffee dot com slash fexingo. #NewsletterCrossPromotion #Beehiiv #Substack #TheDailyUpside #MarketingBrew #AudienceGrowth #EmailMarketing #SubscriberAcquisition #PodcastMarketing #NewsletterStrategy #PartnerSwap #GrowthHacking #ContentMarketing #NewsletterBusiness #FexingoBusiness #BusinessPodcast #MarketingPodcast #NewsletterPodcast Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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