# How Newsletters Use Google Top Stories to Gain Authority Readers

Page: https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-use-google-top-stories-to-gain-authority-readers
Text version: https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-use-google-top-stories-to-gain-authority-readers.md
Podcast: [The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business](https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729)
Published: 2026-06-26T18:51:07+00:00
Episode link: https://audio.fexingo.com/business/the-newsletter-podcast/episode-0076.mp3
Audio file: https://audio.fexingo.com/business/the-newsletter-podcast/episode-0076.mp3
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Duration seconds: 590

## Resource

In this episode, Lucas and Luna explore how independent newsletter writers are getting featured in Google News and Google Top Stories, driving tens of thousands of organic subscribers without paid ads. They break down the technical requirements — structured data, article schema, authorship markup — and the editorial strategy of writing for both search intent and human trust. Lucas shares a specific case: a Substack writer in the B2B SaaS niche who saw 8,000 new subscribers after consistently appearing in Top Stories for three months. Luna pushes back on the sustainability of this tactic for non-news genres, and they land on a practical checklist any newsletter creator can implement today. The episode includes a sincere listener-support moment tied to the value of ad-free independent content. #GoogleTopStories #GoogleNews #NewsletterGrowth #EmailMarketing #Substack #Beehiiv #StructuredData #SchemaMarkup #Authorship #OrganicTraffic #SEOForNewsletters #ContentStrategy #IndependentMedia #Marketing #Business #Podcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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