# How Newsletters Use Email Segmentation to Boost Open Rates

Page: https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-use-email-segmentation-to-boost-open-rates
Text version: https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletters-use-email-segmentation-to-boost-open-rates.md
Podcast: [The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business](https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729)
Published: 2026-06-14T06:26:10+00:00
Episode link: https://audio.fexingo.com/business/the-newsletter-podcast/episode-0051.mp3
Audio file: https://audio.fexingo.com/business/the-newsletter-podcast/episode-0051.mp3
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Duration seconds: 646

## Resource

In this episode of The Newsletter Podcast, hosts Lucas and Luna explore how email segmentation is transforming newsletter performance. They dive into a case study from a B2B SaaS newsletter that increased open rates by 22 percent by dividing its list into three behavioral segments: new subscribers, engaged readers, and lapsed subscribers. The conversation covers practical segmentation strategies, tools like ConvertKit and Mailchimp, and how small publishers can apply these tactics without a data science team. Lucas and Luna also discuss the trade-offs between personalization and over-segmentation, and how one writer turned a 12 percent open rate into 38 percent by simply sending different content to cold leads. Perfect for newsletter operators looking to move beyond blast emails and build deeper reader relationships. #EmailSegmentation #NewsletterGrowth #Substack #Beehiiv #OpenRates #EmailMarketing #ContentPersonalization #B2BSaaS #ConvertKit #Mailchimp #NewsletterTips #AudienceBuilding #MarketingStrategy #SmallPublisher #ReaderEngagement #EmailAutomation #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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