# How Newsletter Writers Use Pay-What-You-Want Pricing

Page: https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletter-writers-use-pay-what-you-want-pricing
Text version: https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletter-writers-use-pay-what-you-want-pricing.md
Podcast: [The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business](https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729)
Published: 2026-07-13T06:39:59+00:00
Episode link: https://audio.fexingo.com/business/the-newsletter-podcast/episode-0109.mp3
Audio file: https://audio.fexingo.com/business/the-newsletter-podcast/episode-0109.mp3
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Duration seconds: 731

## Resource

In this episode of The Newsletter Podcast, Lucas and Luna explore the pay-what-you-want pricing model for newsletters, using the case study of 'The Compound' by Josh Brown and Michael Batnick. They dive into how this approach boosted conversion rates by over 30% in 2023, the psychology of fairness and reciprocity, and the risks of revenue cannibalization. The hosts discuss practical implementation tips for Substack and Beehiiv creators, including suggested price anchoring and the importance of a 'why pay?' pitch. If you've ever wondered whether letting readers name their own price could work for your newsletter, this episode has real data and actionable takeaways. #PayWhatYouWant #PricingStrategy #NewsletterMonetization #TheCompound #JoshBrown #MichaelBatnick #Substack #Beehiiv #ConversionRates #Reciprocity #BehavioralEconomics #Anchoring #RevenueStrategy #CreatorEconomy #EmailMarketing #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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