# How Newsletter Writers Use Paid Guest Posts to Grow

Page: https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletter-writers-use-paid-guest-posts-to-grow
Text version: https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletter-writers-use-paid-guest-posts-to-grow.md
Podcast: [The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business](https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729)
Published: 2026-07-10T18:56:49+00:00
Episode link: https://audio.fexingo.com/business/the-newsletter-podcast/episode-0104.mp3
Audio file: https://audio.fexingo.com/business/the-newsletter-podcast/episode-0104.mp3
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Duration seconds: 558

## Resource

In this episode of The Newsletter Podcast with Fexingo, Lucas and Luna explore a growth tactic that's often overlooked: paying for guest posts in other newsletters. They break down the math behind a real case—a finance newsletter that spent $2,000 on a single guest post in a larger health-and-wellness newsletter and gained 1,200 new free subscribers, 40 of whom converted to paid within 30 days. Lucas explains the strategy behind targeting high-engagement newsletters with overlapping but not identical audiences, and why this can work better than paid ads or swaps. Luna challenges the idea, pointing out the risks of low-quality audiences and the importance of vetting partners. They discuss how to negotiate rates, how to track performance with UTM parameters, and why the key metric isn't just subscribers acquired but the conversion rate from that cohort. By the end, you'll know exactly how to identify a good guest-post opportunity and whether it's worth the investment for your own newsletter. #NewsletterGrowth #GuestPostStrategy #PaidGuestPosts #EmailMarketing #SubstackTips #BeehiivTips #AudienceBuilding #ContentMarketing #MarketingStrategy #BusinessPodcast #FexingoBusiness #BusinessPodcast #NewsletterMonetization #SubscriberGrowth #ROI #PaidAcquisition #UTMParameters #NewsletterPodcast Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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