# How Newsletter Writers Use Direct Mail to Grow

Page: https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletter-writers-use-direct-mail-to-grow
Text version: https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletter-writers-use-direct-mail-to-grow.md
Podcast: [The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business](https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729)
Published: 2026-07-04T18:56:58+00:00
Episode link: https://audio.fexingo.com/business/the-newsletter-podcast/episode-0092.mp3
Audio file: https://audio.fexingo.com/business/the-newsletter-podcast/episode-0092.mp3
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Duration seconds: 704

## Resource

Lucas and Luna explore the surprising trend of newsletter creators launching print editions. With Substack's 2025 print pilot and Beehiiv's new print-on-demand integration, digital-first writers are sending physical magazines to subscribers. The hosts break down the economics: printing costs, shipping logistics, and how a $15 print subscription can yield higher lifetime value than a $5 digital one. They examine the case of 'The Browser' newsletter, which grew its print edition to 20,000 subscribers while maintaining a 90% renewal rate. Lucas explains the psychology of physical media's retention boost, while Luna challenges the scalability for smaller writers. This episode is essential listening for any newsletter creator considering a hybrid digital-print strategy. #NewsletterBusiness #DirectMail #PrintMedia #Substack #Beehiiv #TheBrowser #MarketingStrategy #SubscriberRetention #LifetimeValue #PrintOnDemand #HybridMedia #ContentBusiness #MediaTrends #Business #Marketing #FexingoBusiness #BusinessPodcast #NewsletterPodcast Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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