# How Newsletter Writers Use Cold Email Outreach to Grow

Page: https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletter-writers-use-cold-email-outreach-to-grow
Text version: https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/how-newsletter-writers-use-cold-email-outreach-to-grow.md
Podcast: [The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business](https://stenobird.com/podcast/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729)
Published: 2026-07-10T06:38:01+00:00
Episode link: https://audio.fexingo.com/business/the-newsletter-podcast/episode-0103.mp3
Audio file: https://audio.fexingo.com/business/the-newsletter-podcast/episode-0103.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-newsletter-podcast-with-fexingo-substack-beehiiv-and-email-newsletter-business-7871729/episodes/how-newsletter-writers-use-cold-email-outreach-to-grow
Duration seconds: 622

## Resource

In this episode of The Newsletter Podcast with Fexingo, Lucas and Luna explore a controversial but effective growth tactic: cold email outreach for newsletter subscribers. They break down how writer Lenny Rachitsky used targeted cold emails to jumpstart his Substack, the exact numbers behind a successful cold email campaign (2-5% conversion rates, 30-40% open rates), and why most writers get it wrong by pitching instead of providing value. Lucas shares a specific cold email template that landed a 300-subscriber boost in one week, and Luna pushes back on the spam risks and ethical boundaries. They also discuss how Beehiiv's 'Boost' feature is changing the game by automating cold outreach to partner newsletters. Listeners walk away with a concrete, low-cost strategy for breaking through the noise — and a reminder that the line between 'outreach' and 'spam' depends on relevance and respect. #NewsletterGrowth #ColdEmail #Substack #Beehiiv #LennyRachitsky #EmailOutreach #SubscriberAcquisition #MarketingTactics #ContentMarketing #EmailMarketing #NewsletterStrategy #GrowthHacking #Marketing #Business #Entrepreneurship #FexingoBusiness #BusinessPodcast #TheNewsletterPodcast Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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