# How to make people care? Emergency aid's marketing problem | Rethinking Humanitarianism

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Text version: https://stenobird.com/podcast/the-new-humanitarian-1146231/how-to-make-people-care-emergency-aid-s-marketing-problem-rethinking-humanitarianism.md
Podcast: [The New Humanitarian](https://stenobird.com/podcast/the-new-humanitarian-1146231)
Published: 2025-10-30T00:00:00+00:00
Episode link: https://www.thenewhumanitarian.org/podcast/rethinking-humanitarianism
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/humanitarianpodcast/RH_Marketing-Image_09052025_MIX_MIX.mp3?dest-id=762415
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Duration seconds: 3588

## Resource

Global polls show citizens in many countries want their governments to fund humanitarian aid. But the US and other nations have gutted aid departments or shrunk budgets – with little public pushback. Has the aid sector gotten too wonky to connect with the public? On the podcast: Emergency aid's marketing problem, and ideas to win the battle for attention. Guests: Sana Bég , executive director, Doctors Without Borders/Médecins Sans Frontières (MSF) Canada Dr. Polly Pallister-Wilkins , political geographer and associate professor in the Department of Political Science at the University of Amsterdam ____ Got a question or feedback? Email podcast@thenewhumanitarian.org or post on social media using the hashtag #RethinkingHumanitarianism.

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