# Cutting Through the Noise: Ketan Joshi on Climate Comms in the Disinformation Age

Page: https://stenobird.com/podcast/the-net-zero-business-podcast-6702134/cutting-through-the-noise-ketan-joshi-on-climate-comms-in-the-disinformation-age
Text version: https://stenobird.com/podcast/the-net-zero-business-podcast-6702134/cutting-through-the-noise-ketan-joshi-on-climate-comms-in-the-disinformation-age.md
Podcast: [The Net Zero Business Podcast](https://stenobird.com/podcast/the-net-zero-business-podcast-6702134)
Published: 2026-05-15T05:00:00+00:00
Episode link: https://shows.acast.com/the-net-zero-business-podcast/episodes/cutting-through-the-noise-climate-comms-in-the-disinformatio
Audio file: https://sphinx.acast.com/p/open/s/655cb69d415230001259567c/e/6a05ce4dd98ee73f63afb775/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-net-zero-business-podcast-6702134/episodes/cutting-through-the-noise-ketan-joshi-on-climate-comms-in-the-disinformation-age
Duration seconds: 3174

## Resource

This week I'm joined by Ketan Joshi, climate communications wizard, to discuss how to talk about climate change and its solutions in a world of disinformation. We talk about Ketan's formative experiences of so-called 'wind turbine syndrome' through battling algorithms, reply guys and AI slop to making some recommendations for Sustainability Professionals to help them cut through the noise. We could have talked for hours! To get the special deal on our fab Achieving Net Zero course click here and use the code NETZERO2 if required. This episode is brought to you by Terra Infirma Ltd - Bringing Sustainability to Life Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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