# What Went Wrong Before iD Fresh Worked | For the First Time Co-Founders Tell Their Story

Page: https://stenobird.com/podcast/the-neon-show-862453/what-went-wrong-before-id-fresh-worked-for-the-first-time-co-founders-tell-their-story
Text version: https://stenobird.com/podcast/the-neon-show-862453/what-went-wrong-before-id-fresh-worked-for-the-first-time-co-founders-tell-their-story.md
Podcast: [The Neon Show](https://stenobird.com/podcast/the-neon-show-862453)
Published: 2026-01-15T23:30:00+00:00
Episode link: https://www.buzzsprout.com/1601695/episodes/18512282-what-went-wrong-before-id-fresh-worked-for-the-first-time-co-founders-tell-their-story.mp3
Audio file: https://www.buzzsprout.com/1601695/episodes/18512282-what-went-wrong-before-id-fresh-worked-for-the-first-time-co-founders-tell-their-story.mp3
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Duration seconds: 3281

## Resource

Where did the journey of iD Fresh start? It began when a 19-year-old Abdul Nazer decided to run away from home to Bangalore with ₹100 in his pocket. He did any job that came his way: cook, cleaner, conductor and sold anything he could, from clothes and vegetables to spices and peanuts. Along the way, he brought his three brothers to Bangalore. Even with huge losses in business, they never stopped looking for new opportunities. Their first real glimpse of success came from a tea stall run out ...

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