# Episode 23 - How One MSP Owner’s Sales Shift Grew $70K in MRR (w/ Guest: Craig Bell) Page: https://stenobird.com/podcast/the-msp-sales-podcast-7028645/episode-23-how-one-msp-owner-s-sales-shift-grew-70k-in-mrr-w-guest-craig-bell Text version: https://stenobird.com/podcast/the-msp-sales-podcast-7028645/episode-23-how-one-msp-owner-s-sales-shift-grew-70k-in-mrr-w-guest-craig-bell.md Podcast: [The MSP Sales Podcast](https://stenobird.com/podcast/the-msp-sales-podcast-7028645) Published: 2025-09-15T13:00:00+00:00 Episode link: https://mspsalespodcast.podbean.com/e/how-one-msp-owner-s-sales-shift-grew-70k-in-mrr-w-guest-craig-bell/ Audio file: https://mcdn.podbean.com/mf/web/cncdyc3s4zvkizuj/Episode_23_-_Craig_Bell6g48v.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/the-msp-sales-podcast-7028645/episodes/episode-23-how-one-msp-owner-s-sales-shift-grew-70k-in-mrr-w-guest-craig-bell Duration seconds: 3917 ## Resource What happens when an MSP owner stops chasing leads and starts shifting how they sell? In Episode 23 of The MSP Sales Podcast, Craig Bell joins Brian Gillette to share the sales shift that added $70K in monthly recurring revenue. This isn’t theory - it’s a real-world story about overcoming stalled deals, reframing the sales process, and finally gaining traction. Together, Brian and Craig unpack: ✅ Why more leads don’t always mean more sales ✅ The mindset shifts MSP owners need to close with confidence ✅ How training, coaching, and process changes can accelerate growth ✅ The practical steps that turned sales from stressful to sustainable If you’ve ever felt stuck chasing the wrong leads, struggling to move deals forward, or doubting your ability to sell, this conversation is for you. Tune in and learn how to rebuild your MSP sales process from the ground up. _____________________________________________________ Rebuild your MSP sales process from the ground up with www.FeelGoodMSP.com #MSP #MSPSales #ManagedServices #ManagedServiceProvider #TechSales #MSPCommunity #ITServices #ManagedIT #CloudServices #ITConsulting #SalesTraining #SalesProcess #BusinessStrategy #BusinessGrowth ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-msp-sales-podcast-7028645/episodes/episode-23-how-one-msp-owner-s-sales-shift-grew-70k-in-mrr-w-guest-craig-bell/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/the-msp-sales-podcast-7028645/episode-23-how-one-msp-owner-s-sales-shift-grew-70k-in-mrr-w-guest-craig-bell.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.