# Know Your Customers by Name: Annika Grant on Country Lane, the Collective, and Community-First Development

Page: https://stenobird.com/podcast/the-mountain-club-podcast-7045119/know-your-customers-by-name-annika-grant-on-country-lane-the-collective-and-community-first-development
Text version: https://stenobird.com/podcast/the-mountain-club-podcast-7045119/know-your-customers-by-name-annika-grant-on-country-lane-the-collective-and-community-first-development.md
Podcast: [The Mountain Club Podcast](https://stenobird.com/podcast/the-mountain-club-podcast-7045119)
Published: 2026-07-14T18:00:00+00:00
Episode link: https://www.mountainclub.co.nz/
Audio file: https://episodes.captivate.fm/episode/dfafbae9-010d-4fc8-80b7-d5c2b7da80ac.mp3
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Duration seconds: 2390

## Resource

What happens when a family farm runs out of reasons to keep raising sheep, but the family refuses to give up the land? Host Paddy sits down with Annika Grant, co-founder of Country Lane, a working farm on the outskirts of Queenstown reimagined into a 28-tenant boutique village built from salvaged and relocated buildings, including the old Queenstown District High School and cabins rescued from the demolished Lakeview Holiday Park. Annika shares how it began with her sister-in-law sewing a children's clothing line in a converted hay barn, why the hand-picked Country Lane Collective is built on short-term leases and a strict no-chain-stores rule, and what's coming next: ten hot pools on the farm's hillside overlooking Lake Johnson and Coronet Peak, a holistic health hub, and the restoration of the farm's original homestead. She also weighs in on Queenstown's growth, the proposed gondola crossing the family's farm hill, and why she would rather build somewhere people linger than somewhere built for stop and shop. A grounded, honest listen on place-making, community-first development, and building something that lasts.

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## Transcript

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