# The next era of Pride Month marketing

Page: https://stenobird.com/podcast/the-modern-retail-podcast-743360/the-next-era-of-pride-month-marketing
Text version: https://stenobird.com/podcast/the-modern-retail-podcast-743360/the-next-era-of-pride-month-marketing.md
Podcast: [The Modern Retail Podcast](https://stenobird.com/podcast/the-modern-retail-podcast-743360)
Published: 2026-06-06T04:00:00+00:00
Episode link: https://www.modernretail.co/marketing/the-next-era-of-pride-month-marketing/
Audio file: https://pdst.fm/e/traffic.megaphone.fm/DIGI7079631589.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-modern-retail-podcast-743360/episodes/the-next-era-of-pride-month-marketing
Duration seconds: 2364

## Resource

Pride Month is underway, marking a season of celebration that's become a mainstay for some brands. But earning the trust of LGBTQ+ audiences goes far beyond rainbow merch or a few social media posts. This week on the Modern Retail Podcast, special projects editor Melissa Daniels interviewed LGBTQ+ marketing specialists Matt Tumminello and Matt Wagner of Target10. Their conversation centers on earning trust with LGBTQ customers long before it's time for a Pride collection, starting with the ways companies used to show up and how that's changed over the years. The conversation gets into: How "Pride marketing" is in its third act as cultural winds change How earning trust with LGBTQ+ consumers takes more than a one-time campaign Winning strategies that start with authentic moments and messages

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## Transcript

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