# Marketing is experiencing an AI reckoning

Page: https://stenobird.com/podcast/the-modern-retail-podcast-743360/marketing-is-experiencing-an-ai-reckoning
Text version: https://stenobird.com/podcast/the-modern-retail-podcast-743360/marketing-is-experiencing-an-ai-reckoning.md
Podcast: [The Modern Retail Podcast](https://stenobird.com/podcast/the-modern-retail-podcast-743360)
Published: 2026-02-28T05:00:00+00:00
Episode link: https://www.modernretail.co/operations/modern-retail-podcast-marketing-is-experiencing-an-ai-reckoning/
Audio file: https://pdst.fm/e/traffic.megaphone.fm/DIGI5706874009.mp3?updated=1772231577
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JSON: https://stenobird.com/v1/public/podcasts/the-modern-retail-podcast-743360/episodes/marketing-is-experiencing-an-ai-reckoning
Duration seconds: 1796

## Resource

On this week’s episode of the Modern Retail Podcast, co-hosts Gabriela Barkho and Melissa Daniels are joined by executive editor Anna Hensel to unpack how AI is reshaping marketing workflows and creative output. As customer acquisition costs rise and shoppers grow more discerning, brands are using AI to sharpen targeting and streamline production. But many remain cautious about replacing human talent or handing over mission-critical work to fast-evolving technology.

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## Transcript

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