# Listener mailbag: How AI and Substack are changing affiliate marketing

Page: https://stenobird.com/podcast/the-modern-retail-podcast-743360/listener-mailbag-how-ai-and-substack-are-changing-affiliate-marketing
Text version: https://stenobird.com/podcast/the-modern-retail-podcast-743360/listener-mailbag-how-ai-and-substack-are-changing-affiliate-marketing.md
Podcast: [The Modern Retail Podcast](https://stenobird.com/podcast/the-modern-retail-podcast-743360)
Published: 2026-06-27T04:00:00+00:00
Episode link: https://www.modernretail.co/operations/listener-mailbag-how-ai-and-substack-are-changing-affiliate-marketing/
Audio file: https://pdst.fm/e/traffic.megaphone.fm/DIGI3643760401.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-modern-retail-podcast-743360/episodes/listener-mailbag-how-ai-and-substack-are-changing-affiliate-marketing
Duration seconds: 1920

## Resource

Few areas of digital marketing have exploded in recent years as much as affiliate marketing. What's more, it's actually proving effective: eMarketer in September said that affiliate marketing would drive more than $210 billion in US e-commerce sales that year. By 2028, that figure is expected to hit over $287 billion.But with that growth comes a myriad of questions about implementation and how brands can actually get results.This week on the Modern Retail Podcast, co-hosts Gabriela Barkho and Melissa Daniels answer listener questions around affiliate best practices and how it's changing amid changes in shopper behavior and media consumption.The conversation gets into: How to ensure authenticity in partners How AI is reshaping affiliate marketing The role of Substack and new media channels Balancing workload across channels

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## Transcript

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