# Inside AG1’s product expansion playbook (RERUN)

Page: https://stenobird.com/podcast/the-modern-retail-podcast-743360/inside-ag1-s-product-expansion-playbook-rerun
Text version: https://stenobird.com/podcast/the-modern-retail-podcast-743360/inside-ag1-s-product-expansion-playbook-rerun.md
Podcast: [The Modern Retail Podcast](https://stenobird.com/podcast/the-modern-retail-podcast-743360)
Published: 2026-07-11T04:00:00+00:00
Episode link: https://pdst.fm/e/traffic.megaphone.fm/DIGI5708896678.mp3
Audio file: https://pdst.fm/e/traffic.megaphone.fm/DIGI5708896678.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-modern-retail-podcast-743360/episodes/inside-ag1-s-product-expansion-playbook-rerun
Duration seconds: 2353

## Resource

Nutrition and supplement company AG1 famously built a $600 million business off of a single SKU. Then, in 2025, the brand made major leaps by introducing new flavors and a sleep supplement. CEO Kat Cole speaks with Modern Retail’s Melissa Daniels about how the brand grew its next generation of products from its own scientific research, and how it’s looking to scale through retail beyond its DTC roots.

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## Transcript

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