# Episode 302 - Shop Talk: On-Premise Positioning for Spirits Brands

Page: https://stenobird.com/podcast/the-modern-bar-cart-podcast-1120744/episode-302-shop-talk-on-premise-positioning-for-spirits-brands
Text version: https://stenobird.com/podcast/the-modern-bar-cart-podcast-1120744/episode-302-shop-talk-on-premise-positioning-for-spirits-brands.md
Podcast: [The Modern Bar Cart Podcast](https://stenobird.com/podcast/the-modern-bar-cart-podcast-1120744)
Published: 2025-09-09T12:11:00+00:00
Episode link: https://modernbarcart.libsyn.com/episode-302-shop-talk-on-premise-positioning-for-spirits-brands
Audio file: https://traffic.libsyn.com/secure/modernbarcart/Episode_302_-_Shop_Talk_-_On-Premise_Positioning_for_Spirits_Brands.mp3?dest-id=532512
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JSON: https://stenobird.com/v1/public/podcasts/the-modern-bar-cart-podcast-1120744/episodes/episode-302-shop-talk-on-premise-positioning-for-spirits-brands
Duration seconds: 3098

## Resource

View the video of this seminar: here! What's shakin' drinks fans? Thanks for joining me for this special industry shop talk episode, where I give you a free, behind-the-scenes look at some of the content I produce specifically for people who work in the spirits and cocktail industry. This time around, you'll get to sit in on a seminar I presented a few weeks ago at the 2025 American Distilling Institute Conference & Trade show in San Antonio, TX. The title of the seminar is: " You've Been Served: On Premise Strategies for a Saturated Market ," and it presents a bunch of different looks at things distillers and spirits brands can be doing to create successful partnerships with bars and restaurants.

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## Transcript

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