# Jamie Murray, Sky ITV deal, Building a media business Page: https://stenobird.com/podcast/the-media-show-1069092/jamie-murray-sky-itv-deal-building-a-media-business Text version: https://stenobird.com/podcast/the-media-show-1069092/jamie-murray-sky-itv-deal-building-a-media-business.md Podcast: [The Media Show](https://stenobird.com/podcast/the-media-show-1069092) Published: 2026-07-01T17:11:00+00:00 Episode link: http://www.bbc.co.uk/programmes/m002ybm3 Audio file: http://open.live.bbc.co.uk/mediaselector/6/redir/version/2.0/mediaset/audio-nondrm-download-rss/proto/http/vpid/p0nw70jq.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/the-media-show-1069092/episodes/jamie-murray-sky-itv-deal-building-a-media-business Duration seconds: 2555 ## Resource Katie and Ros are joined by seven-time Grand Slam tennis champion Jamie Murray as he launches The Set, a Youtube channel, with his brother Andy. The co-host of The Tennis Podcast, Catherine Whitaker, reflects on the changing tennis media landscape. Also on the programme, Deadline's Max Goldbart dissects Sky’s plans to take over part of ITV. Lachlan Cartwright, founder of the media news site Breaker Media, reveals the challenges and opportunities of building an independent business after decades in legacy media. Plus, we discuss the controversy around the Russian cartoon series Masha & The Bear. Since the programme was recorded, a spokesperson for the producers of Masha & the Bear, has been quoted in news coverage as saying “my client categorically rejects the false and defamatory suggestion that Masha and the Bear is associated with propaganda”. ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-media-show-1069092/episodes/jamie-murray-sky-itv-deal-building-a-media-business/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/the-media-show-1069092/jamie-murray-sky-itv-deal-building-a-media-business.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.