# Alex Kay-Jelski, World Cup coverage, Belfast reporting, Influencers in Russia

Page: https://stenobird.com/podcast/the-media-show-1069092/alex-kay-jelski-world-cup-coverage-belfast-reporting-influencers-in-russia
Text version: https://stenobird.com/podcast/the-media-show-1069092/alex-kay-jelski-world-cup-coverage-belfast-reporting-influencers-in-russia.md
Podcast: [The Media Show](https://stenobird.com/podcast/the-media-show-1069092)
Published: 2026-06-10T17:01:00+00:00
Episode link: http://www.bbc.co.uk/programmes/m002xdpq
Audio file: http://open.live.bbc.co.uk/mediaselector/6/redir/version/2.0/mediaset/audio-nondrm-download-rss/proto/http/vpid/p0nr6ypt.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-media-show-1069092/episodes/alex-kay-jelski-world-cup-coverage-belfast-reporting-influencers-in-russia
Duration seconds: 2568

## Resource

As the World Cup kicks off, Ros and Katie speak to Alex Kay-Jelski, the BBC’s Director of Sport about his ambitions for the tournament and vision for BBC Sport. We also hear from two football journalists covering the World Cup: Craig Hope from the Daily Mail is reporting on the England team from Orlando, while Daniel Storey from The i is embarking on a solo road trip across the US. Also on the programme, the BBC’s Dan Johnson reflects on his experience covering the disorder in Belfast following Monday night’s knife attack. Plus, Samantha Berkhead from The Moscow Times and Evie Aspinall from the British Foreign Policy Group discuss how states use influencers to wield soft power around the world.

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## Transcript

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