# The Materialist : Charlotte Groeneveld

Page: https://stenobird.com/podcast/the-materialist-a-podcast-from-at-present-7020202/the-materialist-charlotte-groeneveld
Text version: https://stenobird.com/podcast/the-materialist-a-podcast-from-at-present-7020202/the-materialist-charlotte-groeneveld.md
Podcast: [The Materialist : A Podcast from At Present](https://stenobird.com/podcast/the-materialist-a-podcast-from-at-present-7020202)
Published: 2025-09-23T23:24:13+00:00
Episode link: https://atpresent.substack.com/p/the-materialist-charlotte-groeneveld
Audio file: https://api.substack.com/feed/podcast/174281057/81712ad430e00376bc6c7e83744a1024.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-materialist-a-podcast-from-at-present-7020202/episodes/the-materialist-charlotte-groeneveld
Duration seconds: 3272

## Resource

Marc Bridge and Charlotte Groeneveld at the launch dinner for The World of Charlotte Groeneveld , presented by At Present. Raf’s New York , September 9, 2025. Charlotte’s dress is by ALMADA Label , Necklace from At Present . Charlotte Groeneveld—aka The Fashion Guitar —joins me during New York Fashion Week to talk about how blogging became the creator economy, why authenticity (not algorithms) is her north star, and the thrill/terror of debuting our new jewelry capsule together. From front-row politics to fabric snobbery and the “feel” test, Charlotte traces her path from WordPress fits to building a modern luxury business that’s personal, precise, and proudly independent. We get into: how NYFW is regaining its spark, the job-to-be-done for creators and brands, and Charlotte’s rubric for partnerships (“know your audience; be consistent; work hard”). She opens up about the mental gymnastics of invitations, the power of a tight network, and why her style starts with quality—then proportion. Then we unveil highlights from the At Present × The World of Charlotte Groeneveld capsule: an open-front diamond choker that “feels rich” without feeling heavy, its sister version tipped with organic pearls, a rose-quartz-kissed pearl choker, a saturated green fluorite strand with adjustable length, and a (soon!) ear climber. The brief we set for ourselves: make pieces that feel unique yet instantly wearable—day to night, knitwear to gala. Charlotte also shares what’s exciting her now—from TWP’s fabric-and-fit mastery to the return of the Chloé Paddington—plus why emerging designers face a brutal money/creativity tradeoff while mega-houses wrestle with the inverse. We close with where to follow her long-form writing (yes, Substack) and why community—DM by DM—still matters. Callouts &…

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