# #062 - The Dating App Opportunity That Facebook Is Missing!

Page: https://stenobird.com/podcast/the-marketing-factory-7052686/062-the-dating-app-opportunity-that-facebook-is-missing
Text version: https://stenobird.com/podcast/the-marketing-factory-7052686/062-the-dating-app-opportunity-that-facebook-is-missing.md
Podcast: [The Marketing Factory](https://stenobird.com/podcast/the-marketing-factory-7052686)
Published: 2025-12-17T07:30:00+00:00
Episode link: https://the-marketing-factory.captivate.fm
Audio file: https://episodes.captivate.fm/episode/7f0bb979-3ab8-40c0-a226-eb9a93441f8d.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-marketing-factory-7052686/episodes/062-the-dating-app-opportunity-that-facebook-is-missing
Duration seconds: 525

## Resource

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club Marissa breaks down why modern dating apps feel broken and what that teaches us about marketing. Using the story of a frustrated dater and a hypothetical Facebook spin off called Datebook, she explains why context, transparency and real world stories matter more than polished profiles. The episode connects swipe culture to surface level branding, shows how familiarity and low friction build trust, and gives practical lessons businesses can apply to create deeper engagement before asking for commitment. It's time to get smart with your strategy! Stop leaving money on the table and start leveling up your marketing game today: https://themarketingfactory.com.au/doneforyou Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUS https://www.instagram.com/themarketingfactoryaus/ https://www.facebook.com/themarketingfactory https://www.tiktok.com/@themarketingfactoryaus Follow Marissa: https://www.instagram.com/mariscandy/ https://www.linkedin.com/in/marissa-candy/ Timestamps: 00:00:00 - Introduction 00:00:36 - The real problem behind swipe culture 00:01:27 - Marketing and trust beyond first impressions 00:02:27 - The Datebook idea explained 00:03:14 - Context builds connection 00:04:19 - Marketing lesson transparency equals trust 00:04:49 - How story based interaction works 00:05:32 - Applying this to brands and customers 00:06:50 - The core marketing lessons 00:07:33 - Build relationships before commitment 00:08:00 - Final takeaway for business and life

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## Transcript

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