# Ep 720: Starting a Pottery Business Backwards (And Why It Worked) with Robin Corradino

Page: https://stenobird.com/podcast/the-maker-s-playbook-3471418/ep-720-starting-a-pottery-business-backwards-and-why-it-worked-with-robin-corradino
Text version: https://stenobird.com/podcast/the-maker-s-playbook-3471418/ep-720-starting-a-pottery-business-backwards-and-why-it-worked-with-robin-corradino.md
Podcast: [The Maker's Playbook](https://stenobird.com/podcast/the-maker-s-playbook-3471418)
Published: 2026-06-30T22:00:00+00:00
Episode link: https://mgln.ai/e/1263/www.buzzsprout.com/1976744/episodes/19427781-ep-720-starting-a-pottery-business-backwards-and-why-it-worked-with-robin-corradino.mp3
Audio file: https://mgln.ai/e/1263/www.buzzsprout.com/1976744/episodes/19427781-ep-720-starting-a-pottery-business-backwards-and-why-it-worked-with-robin-corradino.mp3
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Duration seconds: 5886

## Resource

Send us Fan Mail As makers, we're told to define our ideal audience and nail our strategy before we ever start — but what if the real strategy reveals itself only after you've already begun? Robin Corradino of Rob Ceramics joins to unpack how she built a thriving wholesale and consignment-based business almost by accident, never doing a single craft market until years into selling her work. Her approach challenges the conventional wisdom around audience-building entirely: by simply making wha...

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## Transcript

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