# 193: Is Apple DOWNGRADING the iPhone 18 Due to Memory Shortage?

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Podcast: [The MacRumors Show](https://stenobird.com/podcast/the-macrumors-show-4654070)
Published: 2026-05-08T12:39:47+00:00
Episode link: https://audioboom.com/posts/8901073
Audio file: https://clrtpod.com/m/pscrb.fm/rss/p/dts.podtrac.com/redirect.mp3/audioboom.com/posts/8901073.mp3?modified=1778247448&sid=5096144&source=rss
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Duration seconds: 2599

## Resource

On this week's episode of The MacRumors Show , we talk through how the global memory shortage is forcing Apple's hand across multiple key products, killing configurations, delaying launches, and prompting spec decisions that would have seemed unlikely a year ago. The pressure originates outside Apple's control. JPMorgan analysis cited by the Financial Times found that memory could account for as much as 45% of an iPhone's component costs by 2027 , up from around 10% today. Companies like Nvidia are reportedly outbidding consumer electronics makers for limited DRAM supply from Samsung, SK Hynix, and Micron, while cloud firms are locking in capacity with multi-billion-dollar upfront commitments. Apple, which buys memory for roughly 250 million iPhones per year, has shifted from a position where it could dictate terms to one where it must compete for supply, and component prices are being driven up as a result. The consequences are already visible in the Mac lineup. Apple last week removed the Mac mini's 256GB storage option , pushing its starting price from $599 to $799. Days later, it eliminated Mac mini models with 32GB and 64GB of RAM and stripped the M3 Ultra Mac Studio to a single 96GB configuration, with delivery estimates for remaining Studio models at 9 to 10 weeks. The ‌Mac Studio‌ had already lost its 512GB memory option in March, and multiple configurations became entirely unavailable in April . On Apple's April 30 earnings call , CEO Tim Cook acknowledged that both machines would be "hard to get for months to come" and said Apple expects "significantly higher memory costs" in the current quarter. The MacBook Neo was sold out through April and Cook described demand on the earnings call as “ off the charts ." The ‌MacBook Neo‌ uses binned A18 Pro chips, adoptin…

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