# S16 E02: Cliff Robinson, CEO of Revo

Page: https://stenobird.com/podcast/the-luxury-item-with-scott-kerr-1183959/s16-e02-cliff-robinson-ceo-of-revo
Text version: https://stenobird.com/podcast/the-luxury-item-with-scott-kerr-1183959/s16-e02-cliff-robinson-ceo-of-revo.md
Podcast: [The Luxury Item with Scott Kerr](https://stenobird.com/podcast/the-luxury-item-with-scott-kerr-1183959)
Published: 2025-11-25T05:00:00+00:00
Episode link: https://share.transistor.fm/s/d3e01932
Audio file: https://dts.podtrac.com/redirect.mp3/media.transistor.fm/d3e01932/7f5b25d9.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-luxury-item-with-scott-kerr-1183959/episodes/s16-e02-cliff-robinson-ceo-of-revo
Duration seconds: 2463

## Resource

Scott Kerr is joined by Cliff Robinson, chief executive officer of Revo, the iconic premium eyewear brand renowned for high-performance polarized lenses rooted in NASA technology. Cliff discusses how after being owned by several companies (including Luxottica) since its founding forty years ago, Revo is undergoing a significant revitalization through new collaborations, store openings, and strategic initiatives. He also talks about the challenges of making a heritage brand culturally relevant again, strategies to appeal to younger audiences, why he chose Barcelona, Spain for its first European flagship store, and its exclusive eyewear collaboration with Universal Music Group that begins with The Rolling Stones. Plus: Will Revo be playing in the AI glasses arena anytime soon? Featuring: Cliff Robinson, CEO of Revo (revo.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: It's a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: scott@silvertoneconsulting.com Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend or a colleague!

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## Transcript

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