# #181 - Values First w/ Juan Cale

Page: https://stenobird.com/podcast/the-lowdown-1381121/181-values-first-w-juan-cale
Text version: https://stenobird.com/podcast/the-lowdown-1381121/181-values-first-w-juan-cale.md
Podcast: [The Lowdown](https://stenobird.com/podcast/the-lowdown-1381121)
Published: 2025-10-13T16:18:28+00:00
Episode link: https://rss.com/podcasts/thelowdown/2268626
Audio file: https://content.rss.com/episodes/32751/2268626/thelowdown/2025_10_13_16_18_20_85d69311-ab11-4fa3-b0ee-4b9b9c8f445d.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-lowdown-1381121/episodes/181-values-first-w-juan-cale
Duration seconds: 2227

## Resource

In this episode, we sit down with Juan Cale, one of football’s most respected agents, to explore what really goes on behind the scenes in the world of player representation. From negotiating contracts and managing careers to balancing player ambitions with club realities, Juan shares a candid look at the business side of the beautiful game. He opens up about how he broke into the industry, the biggest misconceptions about agents, and the lessons he’s learned working with players at every stage of their careers. Whether you’re a young player, coach, or fan who wants to understand how deals really get done, this episode offers a rare inside perspective. Listen to find out more including; - How Juan got his start as a football agent and built his network in a competitive industry? - The truth about what agents actually do — and what they don’t? - How to guide players beyond the paycheck: choosing the right club, coach, and environment? - The art of negotiation — striking balance between player goals and club expectations. - The evolving role of data, analytics, and player branding in modern football. - Juan’s advice for the next generation of agents and players entering the professional world. Get in touch; Instagram: https://www.instagram.com/conorwalsh1995/ YouTube; https://www.youtube.com/@TheLowdownPod Email: cwalsh95@outlook.ie

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## Transcript

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