# Freight Tech Strategy: Avoiding the Implementation Trap with JBF's Brad Forester

Page: https://stenobird.com/podcast/the-logistics-of-logistics-490270/freight-tech-strategy-avoiding-the-implementation-trap-with-jbf-s-brad-forester
Text version: https://stenobird.com/podcast/the-logistics-of-logistics-490270/freight-tech-strategy-avoiding-the-implementation-trap-with-jbf-s-brad-forester.md
Podcast: [The Logistics of Logistics](https://stenobird.com/podcast/the-logistics-of-logistics-490270)
Published: 2026-03-13T20:10:00+00:00
Episode link: https://thelolpodcast.libsyn.com/freight-tech-strategy-avoiding-the-implementation-trap-with-jbfs-brad-forester
Audio file: https://traffic.libsyn.com/secure/thelolpodcast/Freight_Tech_Strategy_-_Avoiding_the_Implementation_Trap_with_JBFs_Brad_Forester_mezcla.mp3?dest-id=667529
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Duration seconds: 3309

## Resource

In "Freight Tech Strategy: Avoiding the Implementation Trap with JBF's Brad Forester", Joe Lynch and Brad Forester , Founder and Managing Partner of JBF Consulting , discuss the critical need for a strategic roadmap to ensure logistics technology delivers real ROI rather than becoming a costly mistake. About Brad Forester Brad Forester is the Founder and Managing Partner of JBF Consulting, bringing more than 25 years of leadership experience in transportation strategy, logistics technology, and supply chain transformation. A recognized industry expert, Brad has advised Fortune 500 companies and high-growth brands on complex global transportation initiatives, from network design and technology selection to implementation and value realization. His background spans senior roles in consulting, software, and shipper operations, giving him a uniquely balanced perspective on strategy and execution. Brad is a frequent industry speaker and thought leader on TMS, visibility, and logistics innovation. About JBF Consulting JBF Consulting is a leading logistics strategy advisory and technology integration firm that partners with shippers to transform their logistics and supply chain execution operations. We empower clients to achieve operational efficiency and scalable, sustainable value through strategy development, roadmap orchestration, unbiased technology selection, expert implementation, data-driven insights, and ongoing managed services. For over two decades, our client-centric approach and alliances with best-of-breed solution providers have ensured that every strategy and solution we deliver drives measurable impact, long-term success, and customer satisfaction. Key Takeaways: Freight Tech Strategy: Avoiding the Implementation Trap In "Freight Tech Strategy: Avoiding the I…

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