# An Insider's Guide to Small Parcel Shipping with Glenn Gooding

Page: https://stenobird.com/podcast/the-logistics-of-logistics-490270/an-insider-s-guide-to-small-parcel-shipping-with-glenn-gooding
Text version: https://stenobird.com/podcast/the-logistics-of-logistics-490270/an-insider-s-guide-to-small-parcel-shipping-with-glenn-gooding.md
Podcast: [The Logistics of Logistics](https://stenobird.com/podcast/the-logistics-of-logistics-490270)
Published: 2026-02-25T22:14:00+00:00
Episode link: https://thelolpodcast.libsyn.com/an-insiders-guide-to-small-parcel-shipping-with-glenn-gooding
Audio file: https://traffic.libsyn.com/secure/thelolpodcast/An_Insiders_Guide_to_Small_Parcel_Shipping_with_Glenn_Gooding_mezcla.mp3?dest-id=667529
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JSON: https://stenobird.com/v1/public/podcasts/the-logistics-of-logistics-490270/episodes/an-insider-s-guide-to-small-parcel-shipping-with-glenn-gooding
Duration seconds: 4010

## Resource

In "An Insider's Guide to Small Parcel Shipping", Joe Lynch and Glenn Gooding , Founder of Gooding Supply Chain Advisors and host of the Chain of Command podcast, discuss strategies to navigate today's complex multi-carrier landscape and reduce costs through data-driven optimization. About Glenn Gooding Glenn Gooding is the Founder of Gooding Supply Chain Advisors and host of the Chain of Command podcast. With 40 years in supply chain and logistics, Glenn brings a rare combination of carrier-side and shipper-side expertise to every engagement. He spent 21 years at UPS in Operations, Industrial Engineering, and Enterprise Pricing before spending 19 years helping shippers optimize their transportation networks — delivering over $500 million in quantified savings across Fortune 50 companies, high-growth eCommerce brands, and third-party logistics providers. Glenn specializes in small parcel, LTL, and truckload optimization, and is known for his carrier-agnostic, data-driven approach to supply chain strategy. About Gooding Supply Chain Advisors Gooding Supply Chain Advisors helps shippers develop and maintain best-in-class supply chains. Founded in 2025 and built on four decades of industry experience, the firm provides comprehensive optimization services including carrier agreement analysis, rate benchmarking, accessorial cost mitigation, carrier mix optimization, and ongoing contract monitoring. GSCA operates as an extension of the client's team — performing deep analysis, developing negotiation strategy, and building carrier-facing business cases while the client maintains direct carrier relationships. The firm's performance-based fee structure aligns its success with its clients', and its carrier-agnostic approach ensures recommendations are always driven by data, not…

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## Transcript

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