# 2518: A Million Billboards In 50 Miles: Wall Drug

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Text version: https://stenobird.com/podcast/the-level-10-contractor-daily-podcast-1184502/2518-a-million-billboards-in-50-miles-wall-drug.md
Podcast: [The Level 10 Contractor Daily Podcast](https://stenobird.com/podcast/the-level-10-contractor-daily-podcast-1184502)
Published: 2026-07-31T04:30:00+00:00
Episode link: https://level10contractor.libsyn.com/2518-a-million-billboards-in-50-miles-wall-drug
Audio file: https://traffic.libsyn.com/secure/level10contractor/2518.mp3?dest-id=1486781
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JSON: https://stenobird.com/v1/public/podcasts/the-level-10-contractor-daily-podcast-1184502/episodes/2518-a-million-billboards-in-50-miles-wall-drug
Duration seconds: 864

## Resource

On today's podcast, Rich shares one of his classic stories that everyone--and I mean everyone--always remembers. WALL DRUG. It's a story about consistency, frequency, and repetition of an advertising message. Even though the story itself is about billboards, the principle applies to all forms of marketing and advertising.

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## Transcript

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