# 2516: CCN Interview: Why Your $20 Million Contracting Business Is Actually Broke (And How to Fix It)

Page: https://stenobird.com/podcast/the-level-10-contractor-daily-podcast-1184502/2516-ccn-interview-why-your-20-million-contracting-business-is-actually-broke-and-how-to-fix-it
Text version: https://stenobird.com/podcast/the-level-10-contractor-daily-podcast-1184502/2516-ccn-interview-why-your-20-million-contracting-business-is-actually-broke-and-how-to-fix-it.md
Podcast: [The Level 10 Contractor Daily Podcast](https://stenobird.com/podcast/the-level-10-contractor-daily-podcast-1184502)
Published: 2026-07-29T04:30:00+00:00
Episode link: https://level10contractor.libsyn.com/2516-ccn-interview-why-your-20-million-contracting-business-is-actually-broke-and-how-to-fix-it
Audio file: https://traffic.libsyn.com/secure/level10contractor/2516.mp3?dest-id=1486781
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Duration seconds: 2819

## Resource

Contractors, why is a $20M business still broke? Gary Cohen, EVP of CCN, breaks down why net profit — not revenue — is the only number that matters. We cover the 3 levers CCN pulls first with struggling contractors, the "Primal Selling System," and why discipline separates profitable owners from the rest. Plus: details on CCN's Elevate 2026 conference.

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## Transcript

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