# 2502: Why Identity Is Even MORE Important During an Uncertain Economy

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Text version: https://stenobird.com/podcast/the-level-10-contractor-daily-podcast-1184502/2502-why-identity-is-even-more-important-during-an-uncertain-economy.md
Podcast: [The Level 10 Contractor Daily Podcast](https://stenobird.com/podcast/the-level-10-contractor-daily-podcast-1184502)
Published: 2026-07-15T04:30:00+00:00
Episode link: https://level10contractor.libsyn.com/2502-why-identity-is-even-more-important-during-an-uncertain-economy
Audio file: https://traffic.libsyn.com/secure/level10contractor/2502.mp3?dest-id=1486781
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JSON: https://stenobird.com/v1/public/podcasts/the-level-10-contractor-daily-podcast-1184502/episodes/2502-why-identity-is-even-more-important-during-an-uncertain-economy
Duration seconds: 875

## Resource

What do you think is going to happen with the economy over the next 2 to 12 months? Are we headed for a recession? Are things going to stay about the same? Get busier? Everyone has an opinion… but the truth is, nobody knows for sure. So how do you make decisions about advertising and marketing when it's hard to predict the future? Rich's answer on this topic will always include on piece of advice: Lean into your identity. And on today's podcast, he's going to tell you why it's even MORE important when the economy is uncertain, like it is now.

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## Transcript

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