# 2497: The Marketing Tactic That You Pay For Once, But It Lasts Forever

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Text version: https://stenobird.com/podcast/the-level-10-contractor-daily-podcast-1184502/2497-the-marketing-tactic-that-you-pay-for-once-but-it-lasts-forever.md
Podcast: [The Level 10 Contractor Daily Podcast](https://stenobird.com/podcast/the-level-10-contractor-daily-podcast-1184502)
Published: 2026-07-10T04:30:00+00:00
Episode link: https://level10contractor.libsyn.com/2497-the-marketing-tactic-that-you-pay-for-once-but-it-lasts-forever
Audio file: https://traffic.libsyn.com/secure/level10contractor/2497.mp3?dest-id=1486781
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Duration seconds: 1347

## Resource

Imagine a fruit tree for a minute–you plant it, and it takes a year or two before it becomes mature enough to bear edible fruit. But once it does, guess what–it will continue to feed you and your family FOREVER. That's kind of what Rich is going to talk about today on the podcast… a marketing tactic that you plant now, give it a minute to mature, then it keeps on delivering leads and sales to you and your company FOREVER.

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## Transcript

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