# 2476: Why My Client Couldn't Cnvert Low-Cost PPC Leads

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Text version: https://stenobird.com/podcast/the-level-10-contractor-daily-podcast-1184502/2476-why-my-client-couldn-t-cnvert-low-cost-ppc-leads.md
Podcast: [The Level 10 Contractor Daily Podcast](https://stenobird.com/podcast/the-level-10-contractor-daily-podcast-1184502)
Published: 2026-06-19T04:30:00+00:00
Episode link: https://level10contractor.libsyn.com/2476-why-my-client-couldnt-cnvert-low-cost-ppc-leads
Audio file: https://traffic.libsyn.com/secure/level10contractor/2476.mp3?dest-id=1486781
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JSON: https://stenobird.com/v1/public/podcasts/the-level-10-contractor-daily-podcast-1184502/episodes/2476-why-my-client-couldn-t-cnvert-low-cost-ppc-leads
Duration seconds: 1004

## Resource

You probably think today's podcast--based on the title--is about pay per click advertising. And you're kind of right. I mean, Rich is going to tell you about a PPC campaign he did for a client that worked--except they couldn't convert the leads into sales… so I guess you could say… it DID NOT work. But as you'll hear… the real moral of this story isn't about Pay per click at all--it's about BRANDING. And how branding affects everything you do, sales and marketing-wise. This client had done SUCH a great job of branding that they weren't quite sure how to handle PPC leads that had not been exposed to it.

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## Transcript

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