# Influencer & Review Compliance: What Businesses Need to Know About the FTC’s Crackdown

Page: https://stenobird.com/podcast/the-legal-podcast-network-6936259/influencer-review-compliance-what-businesses-need-to-know-about-the-ftc-s-crackdown
Text version: https://stenobird.com/podcast/the-legal-podcast-network-6936259/influencer-review-compliance-what-businesses-need-to-know-about-the-ftc-s-crackdown.md
Podcast: [The Legal Podcast Network](https://stenobird.com/podcast/the-legal-podcast-network-6936259)
Published: 2026-07-29T21:34:25+00:00
Episode link: https://thelegalpodcastnetwork.podbean.com/e/influencer-review-compliance-what-businesses-need-to-know-about-the-ftc-s-crackdown/
Audio file: https://mcdn.podbean.com/mf/web/higi49q8ftqg7nke/Renee_Duff_Full_EP_3_Part-1_635bs.mp3
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Duration seconds: 931

## Resource

In this episode of Your Intellectual Property Matters, host Sean O’Connor is joined by Peter Hoppenfeld, counsel to Nolte Lackenbach Siegel (NLS), to discuss the evolving landscape of influencer and review compliance. They delve into the Federal Trade Commission’s (FTC) increased scrutiny on fake reviews and undisclosed testimonials, highlighting the importance of transparency in advertising. Peter explains the historical context of FTC regulations and how the digital economy has shifted the focus to personalized marketing. He emphasizes the significance of social proof in marketing strategies and the challenges businesses face in maintaining compliance. The conversation also touches on the role of influencers, the impact of social media, and the necessity for businesses to adapt to technological advancements. Listeners will gain valuable insights into the complexities of advertising compliance and the steps needed to protect consumer trust.

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## Transcript

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