# 684: Marcus Buckingham - Design Love In, The 5 Feelings Leaders Must Create, The ABCs of Authentic Leadership, and How to Unleash The Most Powerful Force in Business

Page: https://stenobird.com/podcast/the-learning-leader-show-with-ryan-hawk-467929/684-marcus-buckingham-design-love-in-the-5-feelings-leaders-must-create-the-abcs-of-authentic-leadership-and-how-to-unleash-the-most-powerful-force-in-business
Text version: https://stenobird.com/podcast/the-learning-leader-show-with-ryan-hawk-467929/684-marcus-buckingham-design-love-in-the-5-feelings-leaders-must-create-the-abcs-of-authentic-leadership-and-how-to-unleash-the-most-powerful-force-in-business.md
Podcast: [The Learning Leader Show With Ryan Hawk](https://stenobird.com/podcast/the-learning-leader-show-with-ryan-hawk-467929)
Published: 2026-04-19T23:00:00+00:00
Episode link: https://learningleadershow.libsyn.com/684-marcus-buckingham-design-love-in-the-5-feelings-leaders-must-create-the-abcs-of-authentic-leadership-and-how-to-unleash-the-most-powerful-force-in-business
Audio file: https://traffic.libsyn.com/secure/learningleadershow/LLP_-_684_Marcus_Buckingham_FINAL.mp3?dest-id=259291
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-learning-leader-show-with-ryan-hawk-467929/episodes/684-marcus-buckingham-design-love-in-the-5-feelings-leaders-must-create-the-abcs-of-authentic-leadership-and-how-to-unleash-the-most-powerful-force-in-business
Duration seconds: 3592

## Resource

Read my new book, "The Price of Becoming." www.LearningLeader.com/Becoming The Learning Leader Show with Ryan Hawk My Guest: Marcus Buckingham is a Cambridge graduate. He spent nearly 20 years at the Gallup Organization, where he co-created the StrengthsFinder assessment. He is a New York Times bestselling author of influential books, including First, Break All the Rules and Now, Discover Your Strengths . Currently, he leads the People + Performance research at the ADP Research Institute. Key Learnings When you start a business, it's all about love. Seven out of 10 businesses fail, so when you start a business as an entrepreneur, you love what you do, you love your clients, and you surround yourself with people who can love it as much as you do. You all have this passionate delusion that what you're doing is really important and it's gonna work. Marcus sold his company in 2017 and calls it the biggest mistake of his career. His company was broken down into silos, and the conversation became about maximization, compliance, and efficiency. "Love is born savoring, it lives in intelligence, but it dies from neglect. Love dies from forgetting." (Pablo Neruda) When you stop talking about love, you destroy it. Before you sell or scale, ask: Will this lead to more customers falling in love with your company and more employees saying they love working there? If the answer isn't obvious yes, then don't do it. Great companies protect the founder's flame. Walt Disney, Truett Cathy and Chick-fil-A, Apple's passion for design, Southwest Airlines, and Herb Kelleher. When companies lose their connection to the founding passion, they become the machine. The machine doesn't have a soul, and people can all feel it. Love is the most powerful force in business. If you want to drive product…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-learning-leader-show-with-ryan-hawk-467929/episodes/684-marcus-buckingham-design-love-in-the-5-feelings-leaders-must-create-the-abcs-of-authentic-leadership-and-how-to-unleash-the-most-powerful-force-in-business/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-learning-leader-show-with-ryan-hawk-467929/684-marcus-buckingham-design-love-in-the-5-feelings-leaders-must-create-the-abcs-of-authentic-leadership-and-how-to-unleash-the-most-powerful-force-in-business.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.