# 299. How to Find the Next Big Opportunity Before Everyone Else Does | Garrett Larsson

Page: https://stenobird.com/podcast/the-learn-it-all-podcast-6700797/299-how-to-find-the-next-big-opportunity-before-everyone-else-does-garrett-larsson
Text version: https://stenobird.com/podcast/the-learn-it-all-podcast-6700797/299-how-to-find-the-next-big-opportunity-before-everyone-else-does-garrett-larsson.md
Podcast: [the Learn-It-All™ podcast](https://stenobird.com/podcast/the-learn-it-all-podcast-6700797)
Published: 2026-05-26T16:00:00+00:00
Episode link: https://www.learnit.com/podcast
Audio file: https://episodes.captivate.fm/episode/c932cb52-f633-420c-9a68-4ee08fc704e7.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-learn-it-all-podcast-6700797/episodes/299-how-to-find-the-next-big-opportunity-before-everyone-else-does-garrett-larsson
Duration seconds: 2901

## Resource

What if the biggest startup opportunities aren’t in the hottest markets, but in the “old, clunky” industries everyone else ignores? In this episode of The Learn-It-All™ Podcast, Damon sits down with Garrett Larsson, founder and CEO of Rhombus, to unpack how founders can build massive B2B companies by looking where the hype isn’t. Garrett shares why industries that don’t attract the most venture capital or media attention can still produce category-defining businesses, especially when there is a major shift in technology, go-to-market strategy, or customer behavior. Garrett also breaks down the lessons he learned across three startups, including why great products alone don’t win, why distribution may matter even more than product in the early days, and why founders must learn to sell before hiring a sales team. Damon and Garrett dig into founder-led sales, product-market fit, startup mistakes, board accountability, and how to build a leadership team that can challenge each other without letting ego wreck the company. From AI security cameras and cloud physical security to robotics, computer vision, B2B go-to-market strategy, startup culture, and the future of engineering in the age of AI, Garrett brings a practical, no-fluff perspective on what it really takes to scale. His core message is simple: the best startups are not perfect. They are the ones that learn the fastest, move on from mistakes, and stay curious long enough to keep getting better. In this episode, you’ll learn: Why founders should pay attention to “unsexy” industries that don’t get all the venture money, but can still become massive companies Why Tesla’s direct-to-consumer model is a powerful example of go-to-market disruption, not just product innovation How Garrett and the Rhombus team used founder-m…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-learn-it-all-podcast-6700797/episodes/299-how-to-find-the-next-big-opportunity-before-everyone-else-does-garrett-larsson/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-learn-it-all-podcast-6700797/299-how-to-find-the-next-big-opportunity-before-everyone-else-does-garrett-larsson.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.